"For the past five years Virginia and Swell Strategies have been an extension of our marketing team; they are indispensable. Virginia is the marketing professional's dream team player - she demonstrates clear, strategic thinking and provides sound and timely counsel that is cost-effective."
Lynn
Purdy
VP, Calypso Medical Technologies
Swell Strategies conducted a feasibility study that was the basis of our decision to move ahead with the development of our new software product. Virginia's knowledge of the industry combined with her understanding of running a successful business made me feel more confident about our product's market potential, and we are moving towards a launch later this year.
Monique Stover, Founder & CEO, ECI Software, Inc.
A business plan can make or break your company. Whether you are already in business or looking to start one brand-new, business planning will force you to take a black-and-white look at your product/service, your market, your business operations, and your financial spreadsheets.
Running a small business often means juggling the financial needs of many parties – partners, employees, vendors, and, not least of all, yourself. The financial strain can be overwhelming and drives many entrepreneurs out of business and back to the constraints of working under another company’s umbrella.
Managing employees is consistently cited as one of the most difficult aspects of running a small business. People are consistently inconsistent, so ensuring consistency in service and performance is tricky business. In fact, we believe that the single most difficult part of anyone’s job – whether they are a business owner or a low-level employee – is dealing with other people.
Marketing has been proven to make an impact on a small businesses’ success, and having a strategic marketing plan in place makes a significant impact on the overall effects of marketing investment.
