Marketing

We help small business owners grow their businesses.
Whether you are just starting your business or have been operating for decades, now is the time to invest in powerful marketing support that can help your business grow faster and stronger. Our services include:

Marketing Assessment
We can conduct a complete marketing and sales assessment to determine what is working, what isn’t, and what needs to be done to grow your business. Our assessment will include a review of the following critical factors:

• Marketing materials (website, brochures, sales sheets, etc.)
• Online Marketing/Social Network Marketing (blogs, Facebook, Twitter, etc.)
• Public Relations
• Events
• Advertising

Marketing Plan Development
We can create a complete marketing plan customized for your business that will allow you to achieve your goals. In addition to planning the critical factors assessed in the Marketing Assessment, we will also create the following:

• Marketing budget – and expected return on investment
• Marketing staffing – who will execute your plan
• Marketing timeline – a weekly calendar to keep your team on-track

Online Marketing/Social Network Marketing Plan
Online marketing changes every day, but there are some fundamental best-practices that can be applied to almost any business to support its growth. With today’s Internet culture, online activities simply can’t be ignored in a modern marketing plan. We have developed a strategic online marketing approach that combines the major players: Facebook, Twitter, YouTube and Blogs. For example, some of the activities that we perform include:

• E-Newsletters: Desiging, writing and sending regular e-mail newsletters
• Facebook: Creating a unique Facebook page; writing, scheduling and posting Facebook updates
• Twitter: Creating a unique Twitter page; writing, scheduling and posting Tweets
• YouTube: Filming, editing and posting promotional and informative YouTube videos
• Blogs: Designing, writing and posting entries on a customized promotional blog

Using a research-driven approach, we develop and implement an online strategy that will make an impact on your business and help it grow!

Marketing Coaching
Many small business owners find themselves responsible for knowing everything about EVERYTHING, including marketing. It can be a fun, creative task, but it can also be extremely challenging.

Most small business owners fail to market their business consistently and grow to the level that they should. This is not based on a lack of passion or goal-setting. It’s usually just a matter of obtaining the knowledge, guidance and inspiration they need to be successful. With a little bit of coaching, we can establish a clear marketing plan and then monitor, motivate, educate and innovate so that a relatively tiny increase in marketing expenses can create a big boost in revenue.