Marketing materials are the “face” of your company. Unfortunately, however, they are often created in “panic marketing mode,” when you’re desperate to have something – anything – to show your prospects. They might be working fine as-is, but it may be time to update them if you have made major changes to how you visually and verbally describe your business. The New Year is a good time to look at your marketing materials and decide whether they need to be updated or, in some cases,

Many small business owners find themselves exhausted at the end of each day, and sometimes even lament the fact that they ever went into business in the first place. These owners have trouble making time to do everything it takes to run a successful business, and they definitely don’t have time to grow their business beyond where it is today. These owners are allowing their business to run them, rather than learning how to run their business. Owning a business usually starts out with a

Maintaining a steady stream of business can be a challenge, no matter what size company you run. To keep your revenues rolling, you need to constantly market your products and services. This is no small task, and many businesspeople become exhausted trying to maintain meaningful contact with customers and prospects. There is one easy way to keep your business growing though: get your customers to do the selling for you! This sounds too good to be true, and you certainly can’t expect your customers to

One of the most important and hard-to-attain attributes of a successful brand is a good reputation. Whether you’re choosing a new accountant or a new car, you consider brand reputation, often subconsciously. A recent example of a company struggling to change its reputation is Hyundai. After working hard to improve quality and backing its cars with powerful warranties, many people still have a strong bias against them; due to a number of missteps upon entering the market, they have long been considered “cheap.” A common

A powerful, consistent brand is important for two reasons. First, it allows your clients and prospects to understand exactly what you do and why they should purchase from you. Perhaps even more importantly, especially for a busy entrepreneur, is that having a brand identity in place means that you aren’t constantly starting from scratch when you market your business. In fact, it will streamline all your activities, from making a sales call to creating a brochure, and make your marketing activities much simpler as well

Simple Steps to Grow Your Company Regardless of the Economy We have been thrilled to notice that all of our clients are actually growing their companies despite today’s economy. We are so proud of our clients, and decided to share their top five growth strategies with you: 1. Hire A Star It’s no secret that many businesses are laying employees off left and right, and you can benefit by taking advantage of the excellent talent pool on the market right now. Let your employees know

Motivating employees is difficult even for the most seasoned manager, but it is also a critical component of company profitability and success. Below are the top three motivation myths that exist in the workplace and their realities. Myth: higher pay = happier employees Reality: spiraling wages only motivate employees to seek the next wage increase Myth: employees will be motivated if they have less work Reality: motivated employees seek more work, not less Myth: employees are motivated by medical benefits, stock options, etc. Reality: most