About Us

About Us
Swell Strategies is a consulting firm that helps entrepreneurs build and grow their businesses. We advise and support business owners with their business plans, marketing plans, and all things related to business growth and success.

We help our clients get more customers, make more money, manage their staff and programs, and grow, grow, grow their businesses. So many entrepreneurs are overwhelmed and unhappy in their businesses … they feel tied down and frustrated by the day-to-day requirements of doing everything and making very little. We help business owners reconnect with the fun, profitable part of running a business by working smarter, not harder.

We work with entrepreneurs who are looking to either start a brand new business or reinvigorate an existing business. Our clients run the gamut in terms of industry and experience; we provide them with the professional skills to turn their big ideas into meaningful action and stellar results.

Testimonials
“For once, I found someone who wanted to learn my language and help expand my own concepts, rather than shoehorn me into a pre-packaged set of ideas and lingo that didn’t fit me at all. How exciting to finally meet someone who not only ‘gets’ what I want to do, but helps me grow and challenge myself as well!”

– DH, Los Angeles

“You bring such a rounded perspective to your coaching. You’re more than just dollars and cents – you are actually listening to me and thinking about what will work best both from a business and a personal perspective.”

– JL, Los Angeles

“It’s so nice to feel like someone is on my side and is going to help me get to the next level with my business.”

– NM, Los Angeles

Our Founder

Virginia Ginsburg, MBA
President & Chief Consultant

Virginia has more than 15 years of experience in marketing and communications and a deep understanding of business planning and management. She specializes in working with small business owners, entrepreneurs and solopreneurs to help them grow their businesses and achieve their dreams.

Virginia founded Swell Strategies in 2004 based on her keen interest in working with entrepreneurial companies. An entrepreneur herself who has started four of her own companies, she merged her knowledge of marketing with her training as an MBA to create a unique service offering for entrepreneurs in need of assistance and expertise.

Virginia is industry-agnostic: her clients are in all different types of industries and serve local, national and international markets. Her core skill is recognizing the patterns that make all great businesses grow and applying those patterns to her clients’ unique business.

Throughout her career Virginia has developed marketing plans, business plans and organizational strategies for businesses of all sizes, from start-ups to public companies, from a broad range of industries, including service, entertainment, healthcare, technology and consumer products. She has developed brands, provided counseling and media training for executives, prepared marketing and crisis communications plans and organized special events for clients. Additionally, her career as a media relations specialist garnered coverage for her clients in publications including BusinessWeek, Newsweek, USA Today, Forbes, Fortune, New York Times, Wall Street Journal, as well as top trade and local publications and broadcast outlets such as ABC, CNN, CNBC and NBC.

Virginia holds an MBA from the University of Southern California, where she specialized in marketing and entrepreneurship, and a BA in journalism with an emphasis in public relations from Humboldt State University, California.

She is a member of the Board, Professional Coaches, Mentors and Advisors (PCMA) and member of the Board, USC Alumni Events. Virginia is a distinguished lecturer in the USC Lloyd Greif Center for Entrepreneurial Studies and has presented at numerous Chambers of Commerce, Clubs and Professional Associations on the subject of marketing and entrepreneurship.